Should I Manage PPC Campaigns Myself or Hire a Professional?

The age old question that PPC advertisers will almost universally ask themselves at one time or another is should I manage my PPC campaigns myself or hire a professional? Assuming your business is a good fit for PPC marketing, you will soon be faced with the choice to learn more about PPC marketing and self […]

Is PPC Marketing Right For My Business?

“Is PPC Marketing Right For My Business?” The most important question every business should ask themselves before they start pay per click marketing. It’s a real shame that so few advertisers do. The short answer to “Is PPC Marketing Right For My Business” is, it depends. To get the full answer, let’s ask ourselves a […]

How to Calculate Customer Lifetime Value for PPC

You might find it surprising, but in my experience when asking an advertiser the question: “What is the Lifetime Value of a Customer to Your Business?” The answer is “I don’t know“. A completely unacceptable answer. It’s sad really. I implore you, before you start any marketing, especially PPC, make sure you know your Customer […]

Advantages and Disadvantages of PPC

When considering pay per click marketing you really need to be aware of the advantages and disadvantages of PPC to take the first steps to determining if pay per click is right for your business goals. The advantages and disadvantages of PPC is foundational knowledge that you need to understand early on. This is where […]

What Is PPC?

Before you start PPC marketing you need to understand what PPC is. So, what is PPC? The term PPC is an acronym that stands for Pay Per Click. In the minds of advertisers, marketers and agencies, the modern definition of “what is PPC” is almost synonymous with Google Ads (formerly Google AdWords) . Additional similar […]