Understanding Click Through Rate (CTR)

The first step to understanding Clickthrough Rate is to define it. What is CTR? Clickthrough Rate, commonly abbreviated as CTR is the percentage of Impressions that produce Clicks. Here is the official Google Ads definition of Clickthrough Rate. Clickthrough Rate is used to measure how productive your pay per click efforts are at producing Clicks. […]

Understanding the Relationship Between Impressions and Clicks

Let’s start to dig a little bit deeper into PPC concepts by examining the relationship between Impressions and Clicks. Gain a fuller understanding of how these two building block PPC metrics interact. In previous posts we took a look at “What is an Impression” and “What is a Click“. If you have not read and […]

Is PPC Marketing Right For My Business?

“Is PPC Marketing Right For My Business?” The most important question every business should ask themselves before they start pay per click marketing. It’s a real shame that so few advertisers do. The short answer to “Is PPC Marketing Right For My Business” is, it depends. To get the full answer, let’s ask ourselves a […]

Advantages and Disadvantages of PPC

When considering pay per click marketing you really need to be aware of the advantages and disadvantages of PPC to take the first steps to determining if pay per click is right for your business goals. The advantages and disadvantages of PPC is foundational knowledge that you need to understand early on. This is where […]

What Is PPC?

Before you start PPC marketing you need to understand what PPC is. So, what is PPC? The term PPC is an acronym that stands for Pay Per Click. In the minds of advertisers, marketers and agencies, the modern definition of “what is PPC” is almost synonymous with Google Ads (formerly Google AdWords) . Additional similar […]